![]() Has a devoted base - a base of photographers so faithful, their cameras are almost a part of the family. Important reason Fujifilm should avoid full-frame is for the loyal Fujifilm photographers. Good at avoiding the full-frame market, why even jump in? If they aren’t already, there’s plenty of potential toīe the leader of the crop sensor market as well as the medium format Their current model isn’t broken, so there’s no need to fix it. There are already plenty, and the full-frame train isn’t slowing down any time soon.Ĭan focus on what they’re already doing well, and continue to be greatĪt it. The camera industry surely doesn’t need another full frame option anyway. So many other great cameras, their full-frame model would need to beĪmazing to avoid damaging their image. Jumping in to the full-frame market would disrupt their image and make consumers uncertain This long-standing camera company has proven to be trend setters, not followers. With their amazing APS-C cameras and medium format options, full-frame shouldn't be a worry for Fujifilm. At a price point lower than most full frame cameras, it’s hard to justify not buying a Fujifilm. It's clear why Fujifilm cameras are popular among amateurs and professionals. You almost can’t deny that a Fujifilm camera would be a great addition to your bag. Stabilization) much better than it would be in a full-frame camera. Fujifilm cameras are all capable of shooting video, so having a powerhouse for stills and video in one small camera is difficult for any photographer to resist. An APS-C sensor makes it easier to process video footage and reduce the rolling shutter effect. The versatility of Fuji cameras makes it difficult to leave them at home.Ĭrop sensors also have a video advantage. Small APS-C sensors allow them to make cameras light enough to be taken anywhere. Would love for their consumers to have a Fuji camera with them at all What Fujifilm wants their consumers to do. Lighter kits encourage photographers to pack upĪnd take their cameras with them everywhere they go, which is exactly Fujifilm knows that a small camera with small lenses There are some very small full-frame cameras now, but the APS-C is usually associated with smaller size. Fujifilm believes that can cultivate this strong relationship with crop sensor cameras.ĪPS-C cameras are smaller than full-frame cameras. The effort into a thoughtful choice strengthens the relationshipīetween the buyer and their purchase. Without the constant anticipation in the crop sensor market consumers are forced to spend more time learning about the options and really choosing what is best for them, not just what is new or trendy. With all the excitement about full-frame cameras, photographers always know what will be released next and manufacturers are constantlyĭeveloping the next release. If you don’t know already, Fujifilm has proven that there are some great benefits to rejecting the full-frame market. Of Fujifilm’s medium format beasts for all the benefits of full-frame, plus more! IfĬonsumers want a full-frame Fujifilm camera, they need only look to one ![]() Obviously, there would also be the need to invest in bigger, heavier lenses when making the upgrade. A full-frame camera could be mistaken as a dip in the quality of their APS-C cameras, leaving a large portion of their consumers confused. Would thus-far loyal customers perceive the company if they released aįull-frame camera? Consumers who have been devoted to Fujifilm may lose confidence in their investment if Fujifilm were to all of a sudden offer full-frame, after so long without it.įujifilm doesn’t use crop sensor cameras to reach more customers. Their cameras are known for their quality they’ve just chosen to use crop sensors. Several manufacturers make crop sensor cameras, but those models are mostly seen as entry level, to use until you can upgrade to full-frame. Furthermore, they believe that selling a full-frame camera would cannibalize sales of their current stellar lineup.įujifilm is dominating the APS-C market. The cost to develop and bring to market a full-frame camera is beyond their ambition and not on their agenda. ![]() ![]() They believe they don’t have the history in the market to justify full frame products. Some consumers would love to see a full-frame offering from Fujifilm They will not be joining the full frame market, ever. ![]() Why doesn’t Fujifilm make full-frame cameras? Given their excellence and dominance of full-frame cameras, shouldn’t they offer at least one full frame camera? According to them, no. ![]()
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